Each piece begins as an idea dreamt up by our designer Fatima, in our sunny Sydney studio. Our small team then travels to bustling Seoul to select fabrics, beautiful buttons and the highest quality zips and trims to develop samples and test the perfect fit.

We work with local, family-run suppliers and manufacturers in Seoul, South Korea.

Our sewing patterns are hand drawn by Mr Yoo and his team of 3 long-time friends. He never fails to serve us apple juice when we drop by, with an endearing expression of bewilderment and amusement. We haven’t worked out which one yet.

Our pants and skirts are sewn by Mr & Mrs Choi in their family-run factory. Mr Choi is precise and knowledgeable; always making suggestions on how we can improve every piece.

The rest of our clothing is sewn by Mr Kim, his lovely wife, brother and small team in their family-run factory. We often drop by to provide buttons, labels and fabric throughout production.

Read more about our Sustainability & Ethics.